Archived Report: October 7 - October 13, 2019
Health Topic: Opioids
Weekly Report: October 7 - October 13, 2019
Weekly Insights
Sesame Street helping children cope with the opioid crisis
Sesame Street is taking on the opioid crisis through the character Karli, who was introduced earlier this year as a child in the foster care system. This week, Karli’s backstory expands when viewers learn that her mother has an opioid addiction. The decision to add a new character came from data demonstrating that 5.7 million children under the age of 11 live in a home with a parent with substance abuse issues. Karli was created to help young children understand substance use and help their parents to explain their situations to their kids. Most commenters online applauded Sesame Street for their genuine efforts to address the needs of all children, while some commenters had questions about the necessity of the character. Defendants of the show remarked how Sesame Street has a long history of storylines created to help children learn and cope with topics that include racism, autism, adoption, and parents who have been incarcerated.


Total Mentions


Mentions Per Day
Mentions by Source
Themes in conversation
Most Influential Authors
1 Reuters Top news
3 The New York Times
4 BBC News (World)
5 SportsCenter
Most Popular Tweets
Designated Market Area (DMA) Map Broadcast Media Coverage
Twitter Heat Map

Please direct all feedback to