Health Topic: Sugar Sweetened Beverages (SSB)
Weekly Report: June 24 - June 30, 2019
Weekly Insights
Policy solutions, domestic and abroad
Taxes on sugar-sweetened beverages (SSB) were a major topic among past week top stories. The most widely shared story was posted by The Economist describing a rationale for determining the optimal amount to tax SSBs. This story was also one of the top Tweets of the week. The second top story outlined the new SSB tax beginning in Malaysia on July 1, and included results from a recent Nielsen Malaysia survey finding 11% of respondents report they will stop drinking sugary drinks all together when the tax is implemented.
Support for healthier choices
While policy discussions stood out in the news cycle, individuals addressing sugary drinks in their own lives gained the most traction on social media. The top two Tweets included calls to action for followers to join in a no sugar “challenge” that specifically called out sugary drinks. The top Tweet, encouraging 30 days without sugar, amassed more than 1.5K retweets. Reactions were generally supportive of reducing sugar intake and the challenge, with some individuals sharing personal struggles with sugar cravings and changing routines.

In addition to the top tweets’ focus on choosing healthier beverages, this topic also reached broadcast television audiences across the U.S. this week via The Dr. Oz Show - which featured a segment on sparkling waters. The segment broke down the differences between various types of bubbly water options and compared the negative effects of sugary soda.

24,998

Total Mentions

3,576

Mentions Per Day
10.6k
36
9
4.4k
3.3k
448
5.5k
8
22
705
Mentions by Source
Themes in conversation
Most Influential Authors
1 Starbucks
2 Coca Cola
3 Awani Review
4 Tesco
5 Coca Cola
Most Popular Tweets
1
2
3
4
5
Designated Market Area (DMA) Map
Conversation Heat Map

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